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Because of strong advertising laws, the displayed price is normally the purchase price for most goods sold in New Zealand. The principle The price stated is the price you pay is strongly ingrained in New Zealand culture.
Most retailers will not negotiate on price, though some have a formal policy of matching the competition and will match or even discount their prices for you if you can find a better price for the exact same product elsewhere. However, this seems to be changing as there are stories about people finding appliance and electronics stores very willing to negotiate on price in order to get business, especially if you're looking at high-end items or have a shopping list of multiple high-priced items. Some places you have to ask for a discount, while others have salespeople that offer discounts on pricey goods as soon as they approach you.
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