Drinking in Thailand: Energy drinks

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Thailand is the original home of the Red Bull brand energy drink - a licensed and re-branded version of Thailand's original Krathing Daeng (กระทิงแดง, "Red Bull"), complete with the familiar logo of two bulls charging at each other.

The Thai version, however, is syrupy sweet, uncarbonated and comes packaged in medicinal-looking brown glass bottles, as the target customers are not trendy clubbers, but Thailand's working class of construction workers and bus drivers in need of a pick-me-up. And a pick-me-up it most certainly is; the caffeine content is higher even than Western-style Red Bull, and packs a punch equivalent to two or three shots of espresso coffee. Krathing Daeng and its many competitors (including M150, Shark, .357 and the inevitable Karabao Daeng, "Red Buffalo") are available in any convenience store for 10 baht a pop, although in some places you can now buy imported European Red Bull for five times the price.

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